Due: November 17, 2009
Length: 2-3 pages
For the fourth essay assignment, you will read Propaganda Techniques in Today's Advertising by Ann McClintock. The essay is posted on our class Web site (you might want to print it out). Then pick an advertisement to analyze. Write an essay showing how the ad demonstrates three of her techniques (or other techniques you have observed). In your introduction, you should give the reader a detailed description of the advertisement and refer to McClintock and her article. Make sure you define the techniques you have chosen, and then demonstrate how your advertisement exemplifies them.
Source:
1. Portfolios, Fifth Ed., by John Langan.
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